Who's ready
to be a part of
Dune: Part Two?

Concept

According to the NRG Future of Film, Snapchatters tend to make it to a movie release 1.7x more than those who don't Snap. So we thought, let's give them a reason to ride the debut wave of Dune: Part Two using the very thing they like best - an epic AR lens!

For this experience, we wanted to tap into a familiar storyline of the Dune franchise. In the movie, learning to ride a sandworm is depicted as a coming-of-age ceremony for the residents of Arrakis. It also becomes a pivotal moment for the lead's life when he joins the tribe, so we decided to welcome every Snapchatter into a Fremen by allowing them to ride the sandworm.

The journey of Dune: Part Two in AR

But having a great idea is only a part of the job. Through complex processes of 3D modelling, animation, and visual effects, we were able to recreate the best look and feel of the movie on AR. Our teams ran through multiple iterations of the experience, fine-tuning every detail to create the ultimate lens that celebrated Dune: Part Two at its best.